We ask hiring managers, “What are the top two to three selling points about your group that would entice someone to leave their job and come work for you? Why did you join the group and why do you stay?”
We usually hear something like this, “We are a great place to work. We have been around for a while. We have good tenure.” or “we have good medical benefits and everyone is laid back.” The problem with this is there are no specifics, just general statements like “great” and “good”. And it’s too short. Thus, it may seem like the group doesn’t have much to offer. About 90 percent of the groups we interview sell their story like this. If you are a high-performing A player, would you want to join this type of company?
When telling your company’s story, you must touch on these four things:
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- Where your group came from. Be specific, for example, the year founded, number of locations, number of people on the team, etc.
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- Where your group is going. Your vision. Be specific. What exactly are you trying to accomplish in the next five to ten years? What is your core purpose?
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- Why this role is vital to the success of your organization.
- How you value and appreciate your team. Again, be specific.
The goal is for your story to last 2-3 minutes and it can roll off your tongue.