By David Wolfe
When you are trying to attract top talent, put yourself in their shoes and ask yourself, “What would I be looking for in a new group if I were looking for a new position? What would I want?”
Tell your company’s story in a way that hits on as many of what are known as the Five Prime Motivators as possible.
The Five Prime Motivators are those hot buttons and pain points that candidates look for and carry with them from one place of employment to another. They were determined by our coach, Greg Doersching, and are outlined below:
1) Work-life balance. Having more time with loved ones.
2) This position sounds prestigious. I would be proud to tell others what I do, and I am good at this.
3) The position offers a way to advance skills and improve career trajectory.
4) Proximity to loved ones. They want to be close to.
5) Typically, people make a 5–10 percent increase in base salary when they take a new position. If they stay in their current job, on average people received a 2–3 percent increase each year.