You have probably heard this phrase often….but what does it mean and how do you apply it?
Recruitment marketing (noun): a business function that’s “aims to attract and engage potential job candidates for future hiring needs” and fends off those who are not a good fit.
Over the next months, we are going to talk about attraction PLUS fending off poor fits.
In late 2021, the National Federation of Independent Business reported 51% of small business has job openings they couldn’t fill, far above historic average of 22%.
Recruitment Marketing can help with this!! Recruitment Marketing is about creating a proactive approach and strategy to attract potential talent before they even start to look for a job. This is a long-term play, that does require time, but is worth it.
Ponder these 3 questions:
—How do you stand out as an employer of choice?
—Are people hungry to be apart of your community? (hint–this workforce longs for community, belonging, sense of purpose, shared values, feeling valued, etc.)
—Where are you missing opportunities to draw people in?
Stay tuned for more practical tips coming up in the weeks ahead..