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Being able to attract top talent in the market requires telling your group’s story well. This can be done very easily with just a little practice. It shouldn’t take long to tell your story to candidates you are recruiting (1-5 minutes). To help you start practicing, I have included 3 components to include in your group’s story.
Here are 3 ways to tell your company’s story better so that you land the ‘best available’ talent in the market:
1– Tell them where your group came from (when founded and why founded) and where you are going (what are your group’s goals and vision). Explain your group’s ‘Why’ (why you do what you do – not just what you do). Your ‘Why’ speaks to the passion behind the work your group does.
2– Explain why a new team member is needed.
3– Describe how the new team member can be a catalyst and make a huge impact in the group’s overall success. Everyone wants to feel like they are a part of something bigger than themselves. And people want to join what they perceive to be a winning team.
If you need help creating this story or ‘elevator pitch’, let me know…you can email me what you come up with and I will do a complimentary critique….or we can jump on a short call and go through it.
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